Creating content for your website or for a campaign requires creativity and vision, if you want your brand to resonate with customers and have impact. Having a creative director use their knowledge and experience to design and organise shoots in line with your goals will allow you to leave the ideation and organisation to them. If you hire a creative director for your campaign, you will get:
Shoot Planning & Design:
+ Planning of a campaign through mood-boards and research which is then translated into specific shots to capture.
+ Costume/clothing planning.
+ Set design.
+ Prop and equipment use.
+ Directing of models, photographer/videographer(s) and lighting handlers.
+ Light design.
Shoot organising:
+ Booking of the studio/location.
+ Finding and organising appropriate models, props, equipment, photographers and videographers for the shoot and booking them.